In 2017, Florida’s nulliparous, term, singleton, vertex (NTSV) cesarean birth rate was the highest in the nation at 31%. In 2018, the Florida Perinatal Quality Collaborative (FPQC) began implementing AIM’s Safe Reduction of Primary Cesarean Birth patient safety bundle in 46 of the state’s 113 birthing facilities receiving monthly education, labor support workshops, data reports, and technical assistance. Between January 2018 and June 2019, the NTSV cesarean birth rate decreased from 31% to 29% among participating facilities, while the rate among non-participating facilities did not change. In 2020, FPQC expanded implementation to include 76 birthing facilities representing 80% of births in the state. From Q1 of 2017 to Q3 of 2020, Florida’s statewide NTSV cesarean birth rate decreased from 31% to 29%, a reduction of 6%. Participating facilities will continue to track and benchmark their NTSV cesarean birth rates with support from FPQC.